International Books
| Barcode | Call Number | Status | Action |
|---|---|---|---|
| 043688 | 658.8 KOT |
Available
|
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
Published Date : 10/2025
Publisher : Pearson Education
Category :
600 Technology
Page : 832 Pages
245 - Title statement
020 - International standard book number
100 - Main entry--personal name
250 - Edition statement
260 - Publication, distribution, etc. (imprint)
300 - Physical description
650 - Subject added entry--topical term