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043691 519.5 WHE
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Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well--researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Published Date : 10/2025
Publisher : Pearson Education
Category : 500 Science & Mathematics
Page : 848 Pages
245 - Title statement
020 - International standard book number
100 - Main entry--personal name
260 - Publication, distribution, etc. (imprint)
300 - Physical description
650 - Subject added entry--topical term

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