This book profiles designers who use their craft skills and imagination to create unique but marketable work. It explores how individuality and uniqueness can play a part in work produced for a client, even if the finished product doesn't contain all the designer's own content. It reveals that self-initiated and original elements lead towards design that avoids the derivative and the cliched. The profiles examine the designers' practical approaches and general attitudes towards graphic design, self-initiation and notions of authorship within the confines of commissioned work. These designers devise a unique visual solution to a problem that is not only effective, but makes them feel like a co-creator; they produce work that expands the traditional boundaries of graphic design." "The first section of the book features designers who specialise in creating their own graphic elements in a variety of disciplines. They are new designers, freelancers and small non-mainstream operations." "The second section profiles established designers who work with their clients to develop briefs from concept stage. These designers are notable for their ability to retain long-term client relationships, achieve economic success and yet produce designs that feature elements of self-initiation and ingenuity, whether in choice of medium or content." "The final section examines how strong and individual work can be achieved even on projects that require the adaptation of existing work, such as corporate identity redesigns.